Protein powder is the most straightforward supplement decision you'll make — but "protein" now covers several genuinely different product types, and picking the wrong one for your goal matters more than picking the wrong brand. Whether you're bulking, cutting, dairy-free, or just want the best value per gram, there's a specific category below built for that.
Find your protein type
- Building muscle or maintaining, want the best value? Whey Blend is the everyday default — a mix of concentrate and isolate that balances protein, taste, and cost.
- Cutting calories or slightly lactose-sensitive? Whey Isolate is more filtered, leaner, and easier to digest.
- Want something lighter and more refreshing than a milkshake-style shake? Clear Whey mixes like a fruit drink rather than a traditional protein shake.
- Dairy-free or plant-based? Vegan Protein covers pea-and-seed blends built to mix and taste closer to whey than older-generation plant proteins.
- Struggling to hit your calorie target through food alone? Mass Gainers combine protein with a large amount of carbohydrate for serious bulking.
- Want a specific alternative protein source? We also stock Beef Protein for anyone avoiding dairy and plant sources both.
How much protein do you actually need?
Most people building or maintaining muscle do well around 1.6–2.2g of protein per kg of bodyweight per day, spread across meals and shakes. Protein powder isn't a replacement for whole food protein — it's a convenient way to close the gap when meals alone don't get you there, particularly around training or on busy days.
Not sure which type fits your goal?
- Bulking → Whey Blend or Mass Gainer
- Cutting → Whey Isolate or Clear Whey
- Plant-based → Vegan Protein
- Value-focused, no specific restriction → Whey Blend
