Description
NaughtyBoy Advanced Whey is a whey protein blend (concentrate, isolate, and milk protein concentrate) built with taste and texture as the priority, not an afterthought — it's designed to replicate old-school, ice-cream-style milkshake flavours rather than the thinner, more "supplement-tasting" shakes typical of budget whey. Each 30g scoop delivers 22g of protein for under 115 calories, keeping the macros lean despite the indulgent flavour profile.
Why the texture stands out
NaughtyBoy uses a thickening system (guar gum and sodium carboxymethyl cellulose) specifically to get a smoother, creamier mouthfeel than a typical whey blend — this is a deliberate formulation choice, not a byproduct, and it's the main reason the brand has built a following around flavour and texture rather than just macros. It's instantised for easy mixing, so it dissolves cleanly without the gritty texture some blends have straight out of the tub.
Versatile beyond the shaker
Because it's low fat and low sugar relative to its creaminess, it holds up well mixed into other foods — stirred into oats, Cream of Rice, smoothies, or baking — without throwing macros off the way a heavier blend might.
Best for: anyone prioritising taste and texture in a daily whey blend, wanting a genuinely indulgent-tasting shake without a large calorie cost, or looking to add protein to recipes beyond a standard shake.
How to use: add 1 rounded scoop (30g) to 200–250ml cold water, shake or blend until fully dissolved. Works with milk too for an even creamier result.
Allergens: contains milk and soya (soy lecithin) — manufactured in a facility that also processes gluten, egg, celery, mustard, sulphites, fish, crustaceans, peanuts, and nuts.
Prefer more flavour variety in a similar whey blend? Compare with Per4m Whey or TWP All The Whey Up.
