{"product_id":"baseline-the-long-game-30-servings","title":"Baseline+ The Long Game 30 Servings","description":"\u003cp class=\"pp-tagline\"\u003eThe decisions you make at 40 determine how you feel at 60\u003c\/p\u003e\n\u003cp\u003eAgeing isn't something that just happens to you later. It starts at the cellular level in your 30s and 40s. Damaged cells pile up. Energy production slows. Inflammation creeps in. Cellular housekeeping stops working properly.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003c\/p\u003e\n\u003ch3\u003eClearing damaged cells \u0026amp; restoring NAD+\u003c\/h3\u003e\n\u003cp class=\"mm-mechanism__problem\"\u003eSenescent cells stop dividing but refuse to die. They send out inflammatory signals that damage healthy neighbours. Meanwhile, NAD+ — the energy molecule your cells need to repair themselves — drops by about 50% between age 40 and 60.\u003c\/p\u003e\n\u003cp class=\"mm-mechanism__fix\"\u003eFisetin and quercetin suppress harmful signals from damaged cells. NMN and NR restore NAD+ through two separate pathways. Apigenin blocks CD38, the enzyme that burns through NAD+ fastest — so your NAD+ supplement actually gets used.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003eCalming chronic inflammation\u003c\/h3\u003e\n\u003cp class=\"mm-mechanism__problem\"\u003eLow-grade, long-term inflammation sits underneath almost every major age-related disease. It feeds on damaged cells and accelerates cell damage in return. A single anti-inflammatory signal is not enough.\u003c\/p\u003e\n\u003cp class=\"mm-mechanism__fix\"\u003eCurcumin, EGCG, and resveratrol target inflammation through different routes. Using all three gives broader coverage and helps prevent the body from finding workarounds to just one signal.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"mm-mechanism__fix\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003c\/p\u003e\n\u003ch3\u003eLongevity genes \u0026amp; cellular cleanup\u003c\/h3\u003e\n\u003cp class=\"mm-mechanism__problem\"\u003eSirtuins regulate gene expression, DNA repair, and mitochondrial function. They are central to ageing biology but need NAD+ to run. Meanwhile, autophagy — your cells’ cleanup process — slows with age, letting waste pile up.\u003c\/p\u003e\n\u003cp class=\"mm-mechanism__fix\"\u003eResveratrol and pterostilbene directly activate sirtuins. Spermidine triggers autophagy through a different pathway. EGCG and curcumin add to the cleanup effect from additional angles.\u003c\/p\u003e","brand":"Insight Supps Ltd","offers":[{"title":"Default Title","offer_id":59190562685311,"sku":null,"price":89.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0529\/8277\/6003\/files\/baseline-the-long-game-30-servings-272494.heic?v=1794680301","url":"https:\/\/insightsupps.com\/products\/baseline-the-long-game-30-servings","provider":"Insight Supps Ltd","version":"1.0","type":"link"}